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January 28, 2010
Online Video Training and Promotion in the Scientific and Industrial Markets
Speakers for this event:
  • Vinnie Martorano, VP of Sales, Sheldon MFG  Learn More
  • Ben Friedle, Principal, Outlier Solutions  Learn More
  • Online Video Training and Promotion in the Scientific and Industrial Markets

    Create online presence and support for technical products using video for web as a primary vehicle. This webinar will present ideas for creating, promoting and optimizing online videos for training, sales, and technical support of products. Video for the web fits especially well with products that require set up, calibration and regular maintenance such as laboratory instruments, equipment, and industrial products with technical applications.


    Vinnie Martorano with Sheldon MFG. will be presenting a case study on Sheldon's latest product launch the 3552 CO2 Incubator. Challenged with supporting and educating a worldwide dealer network, Sheldon MFG began using video to train and promote their line of laboratory incubators, ovens, and chambers. Using video Sheldon was able to launch the 3552 into the global marketplace quickly and clearly. Mr. Martorano will elaborate on the chosen content, format and results seen thus far in this latest product release.


    What you’ll learn:

    • How to plan for a sales vs training video
    • How to use video for technical support
    • Strategies for promoting your video
    • Ideas for video content creation
    • Tips for working with a video production company or agency

    • Manufacturers of Laboratory Equipment, Laboratory Products, and Industrial devices with a technical slant.

    • Product managers looking for creative ways to illustrate differentiating product features.

    • Products that require user education before using.


    Vinnie Martorano, VP of Sales, Sheldon MFG  

    Vinnie Martorano, has a background as a medical technologist and has worked in the life science industry for 28 years. His sales experience covers the full spectrum of laboratory supply and sales from distribution to manufacturing. In his current role at Sheldon Mfg. Inc. Mr. Martorano heads up the worldwide sales effort and is responsible for managing distribution and direct sales channels.

    Ben Friedle, Principal, Outlier Solutions  

    Ben Friedle co-founded Outlier Solutions in 2004 and since then has immersed himself in online marketing. Prior to Outlier, Ben spent his career in the life science industry marketing high-end laboratory equipment. Having real world experience with most every avenue of web marketing and promotion, Ben has the ability to make recommendations to increase return on marketing investments from first hand experience with the laboratory, medical and manufacturing industries.


    Outlier Solutions Inc. is a full service marketing and creative firm. Outlier creates stronger brand awareness, improves lead generation, and product training and promotion by leveraging multiple marketing channels to reach marketing and sales goals.

    Outlier offers web marketing, video production, and graphic design services that all compliment one another to deliver a unified marketing strategy. We encourage you to “Be the Outlier”.


    For information about the recorded archive for this event contact Xtalks at (416) 977-6555 ext 371, or email register@xtalks.com

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