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December 7, 2009
Promotional Content Dissemination by your Sales Force
Speakers for this event:
  • Elsa Chi Abruzzo, RAC, President and CEO, ARAC, LLC  Learn More
  • Benjamin S. Martin, Associate, Epstein Becker and Green, P.C.  Learn More
  • Real Life Examples and Solutions for Dissemination of Promotional Content

    Life Sciences companies cope with the myriad government regulations covering the distribution of promotional, educational, and scientific information.


    This session provides practical advice and a methodology that helps Marketing, Regulatory and Sales work together to find the right balance between promotion and compliance.  Industry experts will outline PACE, a four step methodology that is the cornerstone of an emerging standard of Good Promotional Practices for Life Science companies.


    The session includes examples of how product literature is evaluated and classified, and identification of applicable regulations that impact promotional content.


    Attendees will walk away with a:

    • Systematic approach to classifying promotional content
    • “How To” map to build compliance into sales and marketing processes
    • Understanding of applicable rules and regulations that impact promotional literature



    PACE: A Four-Step Methodology to Classify and Manage Your Content

    • PACE overview … a systematic approach that unifies the efforts of your Promotional Review Committee
    • How to review, analyze and categorize promotional content

    Example #1:  Product Literature

    • Analyzing and Classifying product literature, what to look for, how to assess claims
    • Who needs what … targeting your content by role

    Example #2:  Video and Rich Media Content

    • Special considerations for video and other rich content

    Execution:  What happens after final approval?

    • Key moments of truth … Physician Interactions and Trade Shows
    • Training, monitoring and follow up
    • Managing updates and new content
    • Communications History Records

    This webinar is part of a series on Real-Life Compliance Solutions


    For more information about Part 1 - On Demand Archive available
    October 1/09
    Navigating Compliance Challenges of Product-Related Communications
    To request the archive for Part 2 send an email to register@xtalks.com
    December 7/09
    Promotional Content Dissemination by your Sales Force

    VPs, Directors, Heads & Managers of the following areas:

    • Marketing
    • Regulatory
    • Compliance
    • SalesLegal

    Within Medical Device companies in North America


    Elsa Chi Abruzzo, RAC, President and CEO, ARAC, LLC  

    Elsa has 20 years of experience in the medical device industry with a successful, domestic and international approval record for innovative medical devices in the areas of interventional neuroradiology/cardiology, cardiac/general surgery, electrophysiology, and orthopedics. She has served as head of Regulatory/Clinical Affairs and Quality Assurance for breakthrough start-up companies, including Percutaneous Valve Technologies, Inc. (PVT), through acquisition and emerging growth companies, including CryoLife, Inc. and AtriCure, Inc., through IPO and/or commercialization.  Elsa has also worked for Fortune 100 companies, including Baxter and Cordis Johnson and Johnson, in manufacturing engineering, quality assurance, and regulatory and clinical affairs.

    Benjamin S. Martin, Associate, Epstein Becker and Green, P.C.

    BEN MARTIN is a senior associate in the Health Care and Life Sciences Practice in the Washington, DC office of Epstein Becker & Green, P.C.  Mr. Martin provides regulatory counseling and transactional and litigation support on a wide range of issues affecting manufacturers, distributors, pharmacies, providers, and other entities along the pharmaceutical and medical device supply chains, including:

    - Approval, manufacture, distribution, and promotion of pharmaceuticals and medical devices;
    - Coverage of pharmaceuticals and medical devices by governmental and private health care plans or programs;
    - Prevention of fraud, waste, and abuse associated with sales and marketing practices; and
    - All phases of government inquiries and investigations.

    Mr. Martin received his law degree in 1999 from the University of Virginia School of Law, where he was a member of the Virginia Law Review and was elected to the Order of the Coif.


    Prolifiq offers a sales-friendly solution for compliant distribution of sales and marketing materials. Proactive rules are built into the software, to ensure increased compliance. Sales professionals access the entire marketing library and send materials from their mobile device, with the rules operating transparently in the background.


    European Pharmaceutical Manufacturer (EPM) magazine, published by Rapid News Communications Group, is the pharmaceutical supply chain for ingredients, equipment, contract services and more. Now in its ninth year of publication, it is the only tabloid-style publication in the field of pharmaceutical manufacture in Europe. For fresh, up-to-date news, visit the EPM website, http://www.pharm-europe.com/.

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