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Wednesday, July 29th, 2009, 1:00pm – 2:30pm EDT
Is Your Franchise Company Using Cutting Edge Marketing Technology?
Don’t be left behind…Learn about the latest marketing technologies that can impact your bottom line.
Speakers for this event:
  • Jeff Johnson, Senior Vice President, Accudata Integrated Marketing Learn More
  • Peter Chun, Senior Director, Clickable, Inc. Learn More
  • John Rotche, CEO, Ductz International Learn More
  • John Jorgenson, CEO, Franchise Company Solutions Learn More
  • Mark Pasma, Chief Development Officer, Franchise Company Solutions Learn More
  • No one has to remind you we are living in challenging times.  No doubt you are hearing the pain of a down economy from your franchisees on a daily basis.  They are looking to you for additional help and direction during these difficult days.


    This webinar will give Franchisors important information and concrete solutions to insure your franchisees have the latest in technology for growing their businesses.


    Our panel of experts will help you understand

    • Why most marketing campaigns only promote name recognition rather than customer action.
    • How to help your franchisees save time and money by specifically targeting their “best” customers.
    • How to make your franchisee’s direct marketing programs both cost and ROI effective, using the latest direct mail and e-marketing tools and strategies.
    • The truth behind Pay Per Click advertising and how to make it effective for your franchisees.
    • How a fellow Franchisor found a simple solution to his franchisees marketing challenges.

    Franchise company owners

    • Presidents and CEOs
    • Vice Presidents, Directors of Business Development, Strategy, Marketing

    Jeff Johnson, Senior Vice President, Accudata Integrated Marketing

    Jeff Johnson is an expert in data driven solutions for companies looking to grow through cross sell, up sell and new client acquisition. Since joining AccuData in 1995, Jeff has been instrumental in the knowledge surrounding analytics, data, email, database hosting and technology solutions; all resulting  in powerful results for his clients.


    Jeff has been featured as a speaker at marketing and technology conferences such as ARDA, PODI, DICE, On-Demand and the HP Summer Tour.      


    While experienced in vertical markets such as Energy, Automotive, Printer and Service, his current focus is on Retail, Insurance and Financial industries.

    Peter Chun, Senior Director, Clickable, Inc.

    Peter Chun is the Senior Director of Platform Solutions at Clickable.com. Clickable is a venture backed startup and is the leading platform provider in the Search Engine Marketing (SEM) space. He is focused on the growth and scale of the platform while maintaining accountability of the platform through measurable success. Previously, Peter was the Managing Director of Search Marketing at LinkShare, a leading pay for performance marketing network. Peter built the SEM arm and provided strategic guidance for LinkShare's top partner brands and was responsible for over $100M of revenue on an annualized basis. LinkShare was acquired by Rakuten in 2005 for 425M. He is also a member of new media organizations in NYC and is a frequent speaker at industry events. Peter has deep expertise in performance based online advertising, affiliate marketing, search and display at the local and enterprise level. Peter received his BBA from the George Washington University.

    Clickable is an online solution that makes search advertising simple, instant and profitable. Clickable’s immediate activation and intuitive user experience make it easy for marketers to manage performance across all major search-ad networks, including Google, Yahoo and Microsoft. Clickable’s powerful recommendations and reporting make marketers more efficient, effective and confident – even at the very first login. Visit http://www.clickable.com/

      John Rotche, CEO, Ductz International 

    John Rotche is the Founder and President of DUCTZ International, LLC based in Ann Arbor, Mich. Under Rotche’s leadership, DUCTZ has grown from a single franchise launch to over 150 locations in less than four years.  Rotche credits his success, in part, to lessons learned after being recruited by the University of Michigan to play football under one of the sport’s best known leaders, Bo Schembechler.  After graduation in 1990, Rotche began his career in franchising with Dominos Pizza where he served in Corporate Operations from 1993-1999 at the company’s headquarters in Ann Arbor, Mich. Rotche was recruited in 1999 by Krispy Kreme Doughnuts to lead their brand expansion and oversee the Midwest operations.  In 2002, Rotche’s independent spirit and entrepreneurial vision led him to purchase a single-van air duct cleaning company, as he recognized the industry potential for large scale growth. Through strategic partnerships and mergers, Rotche quickly achieved success in growing the organization that is now DUCTZ International, LLC, the world’s largest HVAC cleaning and restoration company. In 2007, Rotche spearheaded and orchestrated the sale of DUCTZ to BELFOR, the world’s largest property restoration company.   In 2008, Rotche was awarded the distinction of Crain’s Detroit Business’ “Forty-Under-Forty” award, recognizing top executives under the age of 40 years old.  Rotche has just launched  a new franchise operation, HOODZ Commercial Kitchen Exhaust Cleaning.

    DUCTZ, the nation's largest air duct cleaning and HVAC restoration franchise organization, was originally founded by John Rotche in 2002, as a “one van” operation in Ann Arbor, MI. Since franchising in 2004, DUCTZ has quickly become a recognizable industry leader now operating more than 165 franchise locations in over 32 states. DUCTZ is a member of the National Air Duct Cleaner’s Association (NADCA), and Energy Star approved. DUCTZ was featured on cable television’s show Designing Spaces, and in Entrepreneur magazine’s January 2009 issue, was ranked #1 in its category and in the upper half of the Top 500 Franchises in the United States. For more information, visit http://www.ductz.com/

      John Jorgenson, CEO, Franchise Company Solutions 

    John Jorgenson has over thirty years experience in the franchising industry.  He has been a franchisor, franchisee and a consultant who assisted others in starting their own businesses by purchasing a franchise.


    Recently, Jorgenson cofounded Franchise Company Solutions (FCS) with partner Mark Pasma and Digital Ink of Harrisburg, PA, one of the largest printers in the country.  John recognized, from his long experience in the franchise industry, very few franchisors provide a complete marketing and advertising system for their franchisees.  FCS provides an internet based platform, completely turn-key and automated, of marketing and advertising systems for franchise companies and their franchisees.  The FCS system gives franchisees the ability to economically use multiple forms of media to market directly to customers in their target geographic and demographic markets.


    Jorgenson began his career with Pannell Kerr Forster CPA’s (PKF), at the time the eighth largest public accounting firm in the world.  After six years, Jorgenson was the youngest Partner in their 150 year history, at the age of twenty seven.  While at PKF, John handled the national franchise accounts of Holiday Inns, Embassy Suites, Residence Inns and Hawthorne Suites.


    Choice Hotels International hired Jorgenson to start their All Suite Hotel franchise division.  John was instrumental in developing prototype designs, locating sites, working with developers, construction companies and franchise sales.  He was promoted to a senior level position in charge of all new construction for the seven brands under the Choice Hotel umbrella.  At the time he joined Choice Hotels they had a portfolio of 330 franchises, over the six years he was with Choice Hotels they added 1,500 new franchisees.


    In 1989 Mr. Jorgenson formed Jorgenson Companies LLC and began developing hotels for his own portfolio.  Over the next decade John developed and owned five hotels, with some of them franchised with national hotel chains.  In addition, he has owned franchises in the fast food industry.


    John also spent six years as a consultant with FranChoice.  FranChoice assists people who would like to start their own business by purchasing a franchise.  John guided many people in purchasing the best franchise to accomplish their personal goals.  While at FranChoice, he worked with over one hundred different franchise companies.

      Mark Pasma, Chief Development Officer, Franchise Company Solutions 

    Mark Pasma has experienced a great deal of success in the franchise industry as the owner of several franchise companies.  He began his franchise career in 1988 with the purchase of his first business, a ServiceMaster Cleaning franchise. In 1993 he bought a Norrell Staffing franchise to assist his growing companies with their employment challenges.  To balance out his portfolio of business experiences, in 2002 he purchase a retail coffee and smoothie franchise and currently owns a multi-unit fitness franchise.  For over eight years he was an independent consultant with FranChoice.  He has worked with scores of people giving them first-hand knowledge of life as a franchise owner.  Today he is the Chief Development Officer of FCS, a company that has designed an automated on-line marketing and advertising system franchisees can use to build, launch and track marketing and advertising campaigns called the Easy Way.


    Franchise Company Solutions has developed a marketing system called "The Easy Way". The Easy Way is a turnkey internet based marketing and advertising toolbox, developed for franchise companies to provide to their franchisees. The system gives them a complete marketing and advertising system where they can build, launch and track all of their marketing activities. The system integrates a complete Customer Relationship Management tool where franchisees can house their contact data in the same spot where they develop and launch their marketing. The Easy Way has automated features where franchisees can activate "set it and forget it" marketing. The system can even be programmed for prospects to trigger new marketing workflows, without any action from the franchisees.

    For information about the recorded archive for this event contact Xtalks at (416) 977-6555 ext 371, or email register@xtalks.com

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