SPEAKERS FOR THIS EVENT:
- Anton Denissov, Associate Analyst, The Yankee Group
- Lee Shepstone, CTO of Media, Vignette

What is your multi-media online strategy? Do you have one?... You might not survive long without one.

In this Webcast, these experts will discuss the current market and consumer forces at play in the TME industries:

• The rapid shift away from traditional TV and print advertising to digital channels and the digital distribution of entertainment products.
• The emergence of Video, TV, gaming and infotainment that will require organizations to quickly adapt to digital distribution business models.
• The need to tackle the issue of monetizing digital content to drive online advertising revenues. 

They’ll  touch on how these fundamental business challenges will only become more burdensome as the type of content demanded continues to get more and more complex, and the number and type of hand-held devices to deliver it to continues to proliferate.       

·         To meet these challenges, you need a solid multi-media online strategy that not only provides Media, Telecom & Entertainment companies with modular components that enable delivering of compelling Internet and mobile sites – including user generated content,  social networking features, behavioral analysis, and content recommendations. This strategy should also provide the infrastructure and tools to generate additional revenue through the monetization of digital content.

 Yu You'll then see a demonstration of Vignette Media, a solution that sets Vignette apart as the only WCM company to have a solution 100% focused on the needs of the Telco and Media/Entertainment markets. Vignette Media  allows you to  manage digital product catalogs, and editorial, promotional, and marketing content, in one integrated platform,  thus enabling your customers to monetize and merchandise digital media using a single integrated console, workflow, and publishing process.

Vignette helps organizations improve the way they connect with their key audiences by providing software for building great online experiences and managing the content that fuels those experiences.  In an era when organizations are driven to connect with their audiences online in ways that are personal, social, transactional, and available across multiple channels, Vignette delivers these capabilities in whatever combination and proportion our customers require.

Vignette pioneered the Web Content Management space more than a decade ago, and today our customers include some of the world’s most prominent brands in virtually every industry.  Today, our award-winning solutions power some of the world's most powerful online brands and enable organizations to have more meaningful interactions with their customers. Vignette is headquartered in Austin, Texas with operations worldwide.

Anton Denissov, Associate Analyst, The Yankee Group 

	Anton Denissov is associate analyst at Yankee Group.  Denissov focuses on broadband video market, studying the evolution, propagation and consumption of over-the-top content.  Denissov also researches the impact of evolving broadband video services on the traditional video-entertainment value chain and strategic responses of the incumbent market players. Before joining Yankee Group, he worked at Fraunhofer CMI, a multinational research and development company, specializing in IT system design. Denissov holds a dual B.A. degree in economics and computer science from Boston University and an M.B.A. from Boston University’s Graduate School of Management.
Lee Shepstone, CTO of Media, Vignette
	Lee has been with Vignette nine years and is currently serving as Chief Technology Officer, Media for Vignette.  In this capacity, he is responsible for the media products line, including Rich Media Services and Vignette Media (part of the Digital Services Hub initiative), and is focused on the Telecom, Media, and Entertainment sectors.  Lee previously served as Chief Architect in the EMEA region, where he led the architecture and design for large customer-facing Web sites for Vodafone, Sky, Telecom New Zealand, O2, Vizzavi, Telecom Italia, and News International.  Prior to Vignette, Lee worked for Shandwick Interactive as technical and design lead, implementing enterprise online solutions for Shell International, Egg Bank, and the European Space Agency.