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Rethinking your Cross-Channel Strategy

If you think your customers’ online transactions are secure, now that you’ve met FFIEC Guidelines with stronger authentication for your online channels, you need to rethink your cross-channel strategy. The fact is, fraudsters are now migrating to channels that aren’t as well protected – such as telephone banking.

In fact, cross-channel fraud is a growing concern for financial institutions worldwide. In a recent survey conducted by RSA among 15 leading financial institutions, 80% of respondents cited cross-channel coordination as one of the biggest internal challenges, and telephone banking was cited as one of the most vulnerable channels.

Introducing our latest Consumer Solutions web seminar: Best Practices: Multi-Factor Authentication for Telephone Banking. This free, one-hour seminar will provide a comprehensive overview of the different threats facing telephone banking, and will feature Dan Miller, Senior Analyst and Founder of Opus Research. With in-depth experience in marketing, business development and corporate strategy for telecom service providers, Dan is no stranger to the telephone market. And as an early proponent of voice biometrics, Dan will bring a unique perspective to multi-factor authentication for phone banking.

You will hear about Best Practices you can employ to counter threats from phone banking fraudsters. And you will learn how to:

• Track cross-channel fraud and protect your consumers,
• Employ Risk-based Authentication for your phone channel, and
• Reduce telephone fraud while also reducing costs – all without burdening your customers.

• Call Centers
• IVR Risk/Fraud
• Compliance

RSA, the Security Division of EMC, is the expert in information-centric security, enabling the protection of information throughout its lifecycle. RSA enables customers to cost-effectively secure critical information assets and online identities wherever they live and at every step of the way, and manage security information and events to ease the burden of compliance. RSA offers industry-leading solutions in identity assurance and access management, encryption, security information management and anti-fraud protection, bringing trust to millions of user identities, the transactions that they perform, and the data that is generated.

For information on RSA’s Telephone Authentication
visit http://www.rsasecurity.com/node.asp?id=3154

For information on RSA’s Consumer Solutions
visit http://www.rsasecurity.com/node.asp?id=3017

Dan Miller, Senior Analyst, Opus Research

Dan Miller has more than 25 years experience with telecom service providers, computer makers and application software developers. Dan founded Opus Research in 1985 and helped define the Conversational Access Technologies marketplace. Mr. Miller has published Telemedia News & Views, a highly-regarded monthly newsletter addressing developments in voice processing and intelligent network services. He also served as Editor-in-Chief of The Kelsey Report, and was an early proponent of voice biometrics as a key to strong authentication through both contact centers and over the Internet. He contributes as a regular columnist for SpeechTek magazine, and has been quoted in the Wall Street Journal, Wired.com, CommWeb, CNN and TechTV.

Chuck Buffum, Senior Product Evangelist, Phone Authentication, RSA, The Security Division of EMC Chuck Buffum has over 20 years of call center industry experience. He managed the strategic planning group for merging IBM and ROLM application products, built Tandem's Call Center solutions business, managed Nuance's partner recruitment & support programs, and was the founding CEO of Vocent, acquired by RSA in 2006, and has consistently been responsible for driving revenue growth in those varied roles.