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How Marketers are Using Online Communities 

Social Networking is not new, but how marketers are starting to use it is.  The marketing and advertising community is continuously thinking up new and innovative ways to reach potential consumers and social networking sites have become the method of choice.  With all of the hype surrounding social networking as a marketing tool, there is a real need for information on how to monetize these networks.  Not only that, but since advertising via online networks is relatively new, there is plenty of confusion among marketers as to the true value and staying power of these communities.

The social networking scene is increasing in popularity, which means that marketing professionals need to know how and when to use these communities before the market becomes saturated.  It explores answers to questions on whether these communities are a fad, whether consumer response has been positive/negative and which communities are the best to utilize.

Join this live, interactive web conference and have the opportunity to speak with industry experts who have used these networks and have found success within these communities.  Learn from fellow practitioners what works and what doesn’t.

Take away points include:

• Different methods for executives to tap into online communities and/or create their own
• How consumers react to being part of communities that advertise products/services online
• Explore whether these communities a passing fad or if they are here to stay
• Determine the dangers (if any) of advertising on social networking sites and what precautions should be taken 
   

VP, Director, Manager of:

• Marketing
• Advertising
• PR
• New Media
• Interactive Media
• Interactive Marketing
• E-Marketing
• Emerging Media
• Channel Sales and Marketing
• Communications

Farah Miller, Director of New Media, Random House Publishing

Farah L. Miller is the Director of New Media at Alfred A. Knopf where she produces websites and creates marketing campaigns for nationally bestselling authors including Haruki Murakami, Bret Easton Ellis, Mark Z. Danielewski, Nora Ephron, Jennifer Egan, and many more. She was a Community/Content producer at iVillage.com and has spoken at interactive conferences about reaching niche audiences online.