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Market Planning in 2010 and Beyond – Scientific approaches to optimizing the placement of facilities, physicians and services
A growing number of providers are searching for fact-based approaches to determine where to “plant the flag” when it comes to:
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Opening a facility
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Acquiring an existing practice or business
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Deciding where to locate specialists
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Evaluating a convenient care clinic strategy
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Bundling services at given locations
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Analyzing the true impact of competition
From segmenting patient populations to statistical testing and modeling of variables for performance impacts, learn what types of tools and solutions savvy healthcare organizations are implementing in their planning and strategy efforts.
Hear first-hand from Alan Ayers, VP of Strategy and Execution at Concentra, about how they utilize data-driven analyses in their decision-making processes. Gain more insight into the true meaning of “patient analytics”, and how you can begin developing a market planning strategy where results triumph gut instinct.
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