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The trend today for golf courses is to employ computerized management systems that streamline operations while at the same time collecting valuable business information that will be used to maximize the efficiency and profitability of their golf operation.   A key factor in determining the success, or failure, of any golf management system is its level of integration. 

Integration is defined as “the process by which smaller pieces of software are brought together to form a larger piece of software that was designed to solve a problem”.   While our problem is golf course management, our solution involves the combination of several pieces of software designed to address the many business areas of a golf course operation.  If a system is truly integrated it will attempt to fully exploit all the relevant software relationships, minimize the effort required to operate it, and maximize the benefits received from using it.

Integrated golf management systems should address the following business areas:

• Golf Course – Scheduling, and Maintenance
• Pro Shop – Retail Sales, Inventory
• Food and Beverage – Restaurant Sales, Inventory, Facilities (Halfway House, Beverage Cart, Banquet)
• Administration – Accounting, Membership, Staffing
• Internet – On-line Services

What are some of the benefits expected from a truly integrated club management system?

• Seamless, but secured, access to all software functionality from any computer
• Interchangeable hardware platforms. (No proprietary hardware for different business areas)
• No duplication of effort (No duplicate data entry – can go from sale to Financial Statement)
• Sharing of common data. (Inventory, Accounts, Accounting)
• Cleary defined Process Flows. (Daily, Weekly, Monthly Processing – i.e. Purchase order to A/P Invoice)
• Comprehensive Customer Tracking ( CRM - Customer Relationship Management across all business areas)
• Common Marketing Tools and Strategies (Gift Cards, Loyalty Programs, Passes)
•  “Sales Matrix Reporting” (combines and compares data across business areas)
• Common user interface and support structure. (across business areas)
• Bidirectional information flows (if not bidirectional then is software is not integrated but interfaced)
• Access to User Groups, Peer Groups, and Software Development to determine Best Practices

What level of integration does your current golf management system employ? Is your current system truly integrated? How does a truly integrated system save, and ultimately make its users money? 

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