Speakers for this Event: Daniel Taylor, Senior Analyst, Consumer Research, The Yankee Group  Lee Shepstone, CTO of Media, Vignette	Sponsored by:

What is your multi-media online strategy? Do you have one?... You might not survive long without one.

In this Webcast, Yankee Group and Vignette will discuss the current market and consumer forces at play in the TME industries:

• The rapid shift away from traditional TV and print advertising to digital channels and towards digital distribution of entertainment products.
• The emergence of Video, TV, gaming and infotainment that will require organizations to quickly adapt to digital distribution business models.
• The need to monetize digital content and drive online advertising revenues. 

These fundamental business challenges will only become more burdensome as the type of content demanded continues to get more and more complex and the number and type of hand-held devices to deliver it to continue to proliferate.

To meet these challenges, you need a solid multi-media online strategy that provides you with modular components that enable delivering of compelling internet and mobile sites – complete with user generated content,  social networking features, behavioral analysis, and content recommendations. This strategy should also provide the infrastructure and tools to generate additional revenue through the monetization of digital content.

You'll then see a demonstration of Vignette Media, a solution that sets Vignette apart as the only WCM company to have a solution 100% focused on the needs of the Media and Telco/Entertainment markets. Vignette Media allows you to manage editorial, promotional and marketing content, and digital product catalogs in one integrated platform, thus enabling your customers to monetize and merchandise digital media using a single integrated console, workflow and publishing process.